Elfsight
At Elfsight I do SEO and content. I look for what’s worth fixing, fix it, and build workflows for the content team. Link building, guest posts and partner outreach are part of the job too.
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I’ve been doing SEO and content for over five years. AI search optimisation (GEO), product research and partnerships came later.
Current work
Beamtrace
Beamtrace is the AI search visibility tracker we’re building at Elfsight. The work is similar to Elfsight, with more space for experimentation given the novelty of the field.
Visit BeamtraceResearch & tools
BLURSOR
BLURSOR is where I keep up with research on how AI systems find and cite sources. An automated pipeline checks for new papers and turns the useful ones into short briefings. There’s also the AI Crawler Checker I keep refining – you should definitely try that one.
AI Crawler CheckerWROITER
I really don’t like text that sounds machine-written, so I built a tool that finds it. WROITER flags the AI patterns and suggests a fix for each one. The detector uses no AI at all, but you can use it with your favourite AI via its MCP server.
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An attempt to get my head around “AI secret language”, or neuralese. I couldn’t find a source that explained it clearly, so I started building one. Heavily AI-assisted to process the amount of information I couldn’t handle with my own mind. Launched in September 2026 to a very positive Google reaction: the website immediately started getting ranked.
Visit NEURALESE WIKIClients
Dr. Kamran Aghayev, Assoc. Professor of Neurosurgery
Dr. Kamran Aghayev is a world-renowned neurosurgeon, a client and a good friend. I started working on kamranaghayev.com in September 2023 and handle everything there is on the website.
View case studyWriting / elsewhere
Can AI Read Your Page? Technical Checks for AI Crawlers
I worked on a practical guide to AI crawler access, JavaScript rendering and hosting restrictions, using BLURSOR’s AI Crawler Checker for the examples.
Audit Your B2B Website Like an AI Researcher
I audited six B2B pages with BLURSOR to see whether their pricing, integrations and evidence stay clear when AI systems extract the text.
AI Content Optimization in 2026: We Asked SEO Experts What Gets Cited
I focused on crawlability: make sure crawlers can reach the content you already have before you publish more or chase new LLM tactics.
Google I/O 2026 Takeaways: What Actually Matters for SEO Now
My take on Google I/O 2026: once Gemini can build a calculator right in the results, a simple tool is no longer a reason to visit your site.