Example audit
HSM Radyoloji ranks for about 30 times as many Google searches (Ahrefs estimate). The site isn’t blocked: the gap comes from thin service coverage, mixed-up medical copy and weak link authority. The tracking also can’t yet tell a click from a real enquiry.
Ultrasound and CT pages contain MRI information, and Google now ranks one of them for an MRI search. MRI equipment descriptions also contradict their own headings.
Have the medical team approve the facts, then correct the source text and translations.
Evidence and detail · F01–F02Some appointment and results links lead to a list of partner institutions. Parts of the English enquiry route switch to Turkish.
Check each route from service page to contact, in the language the visitor selected.
Evidence and detail · F04–F05An appointment-link click sent an advertising conversion request before any form was submitted. Cookie and consent settings also need review; the details are in a separate internal annex.
Separate contact clicks from accepted requests, and test collection against the approved consent rules.
Evidence and detail · F12A fresh, matched comparison shows HSM Radyoloji has a much larger organic search footprint. These are estimates of search visibility—not patient counts.
Search terms in the top 3: Ataköy Görüntüleme 3 · HSM 200
Ahrefs Batch Analysis · 15 October 2026 · Türkiye · same settings for both domains. Domain-wide figures include HSM’s wider published location coverage; they do not show local market share or Maps rankings.
The detailed audit preserves earlier 14 October estimates of 59 and 34 visits from separate Ahrefs views. The new matched snapshot is 87. This difference is not measured traffic growth. Actual visits and enquiries need the clinic’s own records.
The audit observed a conversion request at the first step. The later steps require the clinic’s own confirmation; no patient totals are inferred.
HSM is a relevant benchmark: it lists a branch at Ataköy Towers and overlapping imaging services. Ahrefs data and the live pages point to four reasons for the gap. Copy HSM’s structure, not its text or claims.
| Reason | HSM Radyoloji | Ataköy Görüntüleme | What to do |
|---|---|---|---|
| One page per examination | Separate pages for 3 Tesla MRI, open MRI, contrast MRI, lumbar MRI, breast ultrasound and CT angiography. Each ranks for searches about that examination, such as “açık emar” or “lomber mr”. | Mostly general pages per imaging method. Its ranking terms are largely informational, such as “kemik dansitometri nedir” or “panoramik”. | Give each priority examination its own accurate page, with preparation and booking contacts. |
| Link authority | Domain Rating 36; 623 linking domains with followed links (Ahrefs, 16 October). | Domain Rating 7; 58 linking domains. | Earn legitimate links from referring doctors, insurers and local organisations. No disavow is needed. |
| Accurate, specific copy | Exam pages are written around the examination they are named after. | The same MRI-sedation paragraph sits on the ultrasound, CT and enteroclysis pages; Google shows the enteroclysis page for “emar ilacı”. | Correct the mixed-up copy first, with medical approval. |
| Maps results | Ataköy Towers profile: 4.4 from 546 reviews; listed as open 24 hours. | 4.8 from 406 reviews; weekdays 08:00–20:00, Saturday 08:00–19:00. The stronger profile of the two. | A search for “emar” (about 18,000 a month) shows a map pack. Keep the profile’s hours and services matching the site, vary the review replies, and add directions from the E-5 side road. |
Ahrefs model estimates for Türkiye; HSM also lists a Kadıköy branch, so its figures cover a wider footprint. HSM’s credentials, equipment, clinical claims and promotional compliance were not audited.
Start with reliable information and measurement, then build the pages and authority that move rankings.
Days 1–14
Approve service and device facts, starting with the mixed-up pages. Repair misleading links and conversion definitions, and start the consent review.
Success looks likeThe right information and the right events are approved.
Days 15–30
Check search and analytics accounts, align the Google Business Profile with the site, and record organic and AI visibility.
Success looks likeThe team knows what is measured, and the clinic’s details match everywhere.
Days 31–60
Give two available services exam-level pages and a clear enquiry route in each supported language. Start earning legitimate links from referrers and insurers.
Success looks likePeople can understand the service and complete the approved request process.
Days 61–90
Compare suitable enquiries, response times, bookings and attendance. Extend what works to further examinations; consider paid campaigns only where counsel confirms an exception.
Success looks likeThe next investment follows service results and available capacity.
Proposed sequence from an agreed kickoff, not a delivery or patient-growth promise. Service availability, staff capacity and legal approval are dependencies.
On 17 October 2026 I put the ten wider patient questions about the clinic’s services in Bakırköy and Istanbul to eight AI and search engines, in Turkish, from a Türkiye context. The results differ sharply by engine: Google AI Mode and ChatGPT named Ataköy Görüntüleme in 5 of 10 answers each, Claude and Grok in 3, Perplexity in 1 and Gemini in none. HSM Radyoloji was the centre named most often: in 39 of the 61 AI answers, on six engines.
| Engine | Route and model | Collected | Named in |
|---|---|---|---|
 Google organic top 20 | DataForSEO SERP API, Google organic, depth 20 | 17 Oct 2026 | 3 of 10 |
| Google AI Overview | Same DataForSEO Google result, AI Overview loading requested | 17 Oct 2026 | 0 of 1 |
| Google AI Mode (via DataForSEO) | DataForSEO SERP API, Google AI Mode | 17 Oct 2026 | 5 of 10 |
 ChatGPT (via DataForSEO) | DataForSEO ChatGPT scraper, web search requested; model reported: gpt-6 | 17 Oct 2026 | 5 of 10 |
| Gemini (via DataForSEO) | DataForSEO Gemini scraper; model reported: 3.5 Flash-Lite | 17 Oct 2026 | 0 of 10 |
 Perplexity (API, web search) | Perplexity API via DataForSEO, model sonar-pro | 17 Oct 2026 | 1 of 10 |
 Claude (Anthropic API, web search) | Anthropic API, model claude-opus-5-5, standard web search tool (up to 10 searches) | 17 Oct 2026 | 3 of 10 |
| Grok (xAI API, search) | xAI API, model grok-4.7, web search | 17 Oct 2026 | 3 of 10 |
| Question | Google | AI Overview | AI Mode | ChatGPT | Gemini | Perplexity | Claude | Grok |
|---|---|---|---|---|---|---|---|---|
| P01 · Coronary CT | Named · position 2 | No AI Overview shown | Named | Not named | Not named | Named | Named | Not named |
| P02 · Coronary CT | Not in the top 20 | Not named | Not named | Not named | Not named | Not named | Not named | Not named |
| P03 · MRI | Not in the top 20 | No AI Overview shown | Named first | Named | Not named | Not named | Not named | Not named |
| P04 · MRI | Not in the top 20 | No AI Overview shown | Named first | Named | Not named | Not named | Named | Named |
| P05 · HSG | Named · position 5 | No AI Overview shown | Named | Not named | Not named | Not named | Not named | Not named |
| P06 · HSG | Not in the top 20 | No AI Overview shown | Not named | Named first | Not named | Not named | Named | Not named |
| P07 · Dental CT | Named · position 10 | No AI Overview shown | Not named | Named | Not named | Not named | Not named | Not named |
| P08 · Dental CT | Not in the top 20 | No AI Overview shown | Named | Named | Not named | Not named | Not named | Named |
| P09 · Breast ultrasound | Not in the top 20 | No AI Overview shown | Not named | Not named | Not named | Not named | Not named | Named |
| P10 · Breast ultrasound | Not in the top 20 | No AI Overview shown | Not named | Not named | Not named | Not named | Not named | Not named |
Collected on 17 October 2026, one answer per question and engine, through APIs and data providers (DataForSEO, the Anthropic API and the xAI API). A signed-in person may see different answers. Engines are counted separately, never added together.
The full audit contains the page-level findings, sources, technical checks, responsibilities and acceptance criteria. The final page explains the gap with HSM in detail.
Technical SEO · Organic and local search · AI visibility · Medical content and languages · Analytics and consent · Contact experience · Strategy and paid-channel checks
Send me the website and the main problem you want the audit to solve.
Independent public-site review, prepared before any engagement, with evidence dated 13–17 October 2026. No patient forms were submitted and no private results system was accessed. Observations describe the published website, not the quality of care. Privacy, security and regulatory observations were shared with the clinic separately and are not published.
Blursor, used for the technical access check, is my own tool. Beamtrace, which collected the 15–16 October AI answers, is an AI-visibility tracker I work on. The 17 October answers came through DataForSEO and the engines’ own APIs.